Privacy Policy

Crafty Connections ("we," "us," or "our") is committed to protecting the privacy and security of our users. This Privacy Policy outlines how we collect, use, store, and protect your personal information in compliance with the

Application-to-Person (A2P)

messaging regulations and applicable privacy laws, such as the

General Data Protection Regulation (GDPR)

By using our services or providing your personal information, you agree to this Privacy Policy.

1. Information We Collect

We collect personal information to provide you with effective marketing services and to facilitate our communication efforts, including A2P messaging. The types of information we collect include:

Contact Information: Name, phone number, email address.

Business Information: Company name, service areas, and other business-related details.

User Activity Information: Data regarding your interactions with our website, including IP addresses and browser details.

Messaging Information: Details about your communication preferences and any responses to messages sent via SMS, email, or other A2P communication methods.

We collect this information when:

You provide it directly (e.g., through forms, emails, or calls).

You interact with our website or Client Portal.

You respond to SMS or other A2P messages.

2. How We Use Your Information

We use your personal information for the following purposes:

Marketing Services: To manage and run Meta ads (Facebook and Instagram) and other digital marketing campaigns on your behalf.

A2P Messaging: To send relevant messages, including appointment confirmations, marketing offers, and lead follow-ups via SMS or other messaging platforms.

Lead Generation: To verify and nurture leads, ensuring that they receive timely follow-ups based on their interest level.

Client Communication: To communicate updates, support information, and important announcements.

Compliance: To comply with regulatory obligations, including A2P messaging guidelines, opt-in requirements, and consumer protection laws.

3. Consent and Opt-In Requirements

For A2P messaging, consent is required before sending any marketing or promotional messages.

Opt-In: By providing your contact information, you consent to receive A2P messages from us, including SMS, email, or other digital communications.

Double Opt-In: Where required, we will use a double opt-in process, which may involve sending a confirmation message to verify your consent.

Opt-Out: You can unsubscribe from receiving messages at any time by responding with "STOP" to SMS messages or by following the unsubscribe instructions in emails.

4. Data Sharing and Third Parties

We may share your personal information with trusted third-party service providers in order to deliver our services. These include:

Ad Platforms: Facebook, Instagram, and other advertising platforms.

Messaging Providers: Third-party A2P messaging platforms for SMS and email.

Analytics Providers: Tools that help us measure ad performance and customer behavior.

We do not sell your personal information to third parties.

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. You may request the deletion of your information at any time, subject to legal and contractual obligations.

6. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

Encryption of sensitive data.

Secure data storage and transmission.

Access controls limiting who can view your personal information.

While we take steps to protect your data, no system is 100% secure. You acknowledge that any transmission of personal information is at your own risk.

7. Your Privacy Rights

Depending on your location, you may have the following privacy rights:

Right to Access: You have the right to request access to the personal information we hold about you.

Right to Rectify: You can request corrections to any inaccurate or incomplete personal information.

Right to Erasure: You have the right to request the deletion of your personal information, subject to certain limitations.

Right to Opt-Out: You can opt-out of receiving marketing messages at any time.

To exercise any of these rights, please contact us.

8. Compliance with A2P Regulations

We comply with all applicable A2P messaging regulations, including:

Consent and Opt-In Requirements: Ensuring all recipients have opted in to receive A2P communications.

Message Frequency: Limiting message frequency in line with consumer preferences and industry guidelines.

Message Content: Ensuring that each A2P message is clear, relevant, and provides a means to opt-out.

DNC (Do Not Contact) Lists: Respecting Do Not Call requests and maintaining accurate DNC lists to prevent further communications.

9. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Any changes will be communicated through our website or other appropriate channels. Continued use of our services after updates are made constitutes your acceptance of the revised policy.